M.B.A. (Customer Relationship Management)Master of Business Administration in Customer Relationship Management

Customer relationship management is a term that encompasses activities and practices that are carried out to analyze and manage interactions through customers that are a part of the organization. The ultimate objective of CRM practices is to improve formal and professional relationships with such customers. This results in improved sales along with customer retention. Additionally, CRM as it is widely known creates a bond with potential customers through additional tasks and campaign activities. A key aspect of CRM is the compilation, management and utilization of customer and customer –related data that is vital for pattern recognition and analysis. Key data collection systems include telephone, email, chat, software applications, derived data and from social media. After data collections, back end executives compile the data and make it accessible for front end executives (those who actually face the customers) to use the data for marketing and sales purposes. The data can also be used as preregistered text for CRM software so that customer relation mangers have prior knowledge of the customers which helps them to increase their productivity and efficiency. The MBA in Customer Relationship Management is a novel program for specific learners in this field. Courses include Management principles, financial management, Market research, business strategies etc.