B.B.A. (Sales and Marketing)Bachelor of Business Administration in Sales and Marketing

Sales and marketing are vital constituents to any business entity. These are the wheels on which any organization develops the capability to run smoothly and achieve objectives effectively. The BBA in Sales and Marketing harnesses the capabilities of the students and inculcates spirit of customer satisfaction and acute business sense. During the course of this program, the students are familiarized with various facets of sales e.g. retail sales, corporate sales, direct sales, channel sales, corporate sales, field sales, telemarketing,  email sales, in house sales etc. Additionally, marketing techniques like Close Range Marketing (CRM), Transactional Marketing, Word of Mouth Marketing, Viral Marketing, mass marketing, digital marketing (including online marketing,), outbound-inbound marketing, content marketing, door to door marketing, community marketing etc are taught. Finally, all information is converted into on the site training involving visits to business houses for direct knowledge transfer. Graduates of this course can easily find jobs in retail stores, marketing units of private and public organizations and startups as marketing officers and sales executives. With time they may climb up the ladder and gain respectable positions like chief marketing officers or managing director.