Mudra Institute of Communications

Mudra Institute of Communications, Ahmedabad was started in 1991. MICA is an autonomous non-profit management education institution. Mudra Foundation for Communications Research & Education is registered as a Society and Trust. MICA has set a precedent as the first residential academic institution in the country and perhaps in the Asia-Pacific region wholly dedicated to meeting the needs of the integrated marketing communications industry. MICA complements the role that management education plays in modernizing and professionalizing communications-driven businesses. Today, it is the Alma mater of professionals who are serving in the marketing, marketing research, advertising and media sectors, and emerging communications-driven businesses such as broadcasting, retail and design communication, and public relations and event and entertainment management. The single, most important aspect that makes MICA stand apart from the other management schools in the country is the strength and design of its curriculum. The courses are structured and taught with the intention of creating communications management specialists who are able to understand the multiple requirements of business, specifically of those organizations that are communications-driven in realizing their business strategy and effectiveness.